Marketing + Design | Help your brand speak creatively

Is Your Marketing Ready For the Holiday Season?

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Prepare for the most important 20 days of the year.

For marketers, retailers and anyone else who owns and operates a business, the fourth quarter of the year is the one to watch. It makes or breaks bricks-and-mortar stores, and it’s the time when most retailers do the majority of their business for the year.  eCommerce stores can expect to see a 30% increase in conversion rate and a 5% jump in average cart size in the 20 days between Thanksgiving and Christmas, according to Criteo. The majority of purchases come after Thanksgiving: in those same 20 days there’s an average 81% increase in sales, with the busiest shopping days being Thanksgiving and Christmas day itself.

The Triumph of a Boring Logo

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When a Five Guys restaurant opened up shop near me, I was excited to to finally have a place nearby capable of filling my appetite for a burger on par with the Deluxe from Dicks Drive In (and eliminating the drive into the city necessary for acquiring one).  I'll go ahead and just admit that I frequent the place enough that I've downloaded their online ordering app onto my phone.  Maybe its because their glowing red sign is one of the last things I pass before I turn onto my street, acting like a runway beacon calling me in when I'm too tired to cook for myself.  The food is always good, the folks behind the counter are all friendly, but man, their logo... their logo, is just a little... boring.

The Psychology of Website Design: How Fonts, Colors, Spacing and More Affect Viewers

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Web design has to be like a well-engineered component: it has to do several jobs simultaneously. It has to look good. It has to make navigating the website simple and easy – easier than clicking away to something else online. And it has to make the conversion funnel that leads to sales as compelling and inviting as possible.

When a website is designed, the objective is to influence people’s behavior. That means an understanding of how design choices affect people at the psychological level is important. If putting big yellow dots on your website made people feel a compulsion to sign up to email lists, there would be a lot of polka dots on the internet. We can look to purely visual subconscious cues like this – we don’t have to delve into mysticism to see that certain colors invoke certain moods or thoughts – or to the use of language and imagery to suggest cultural references that imply trustworthiness, playfulness, professionalism, youth, authority or whatever ideas are appropriate to meet the needs of the site.

 

7 Examples of Iconic Branding that Go Beyond Just a Logo

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Creating a strong, memorable brand is no easy task. While most people typically associate branding with company and product logos, branding goes much deeper than that. It’s not just about how something looks like. It’s about how we experience it. How we use it. How we perceive it in our minds. There’s a story behind every design choice.

So while logos are often the most recognizable symbols that distinguish one brand from another, other key elements such as package design and unique color schemes play an equally (if not more important) role in a brand’s identity.

3 Signs that Your Logo Needs a Makeover

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A logo is the most visible aspect of your company's brand. It will speak for its character and values, so rebooting it is a major task that should not be taken lightly.  A successful makeover can bring a new energy and excitement to your brand, but it can also turn off existing customers if done incorrectly. Whether going with some minor adjustments or a complete overhaul, here are some signs that may make you want to consider giving your logo a makeover.

Copyright © 2014 Scott Mickelson
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